« Back to Sugarloaf.com

Contact Information

Media Contact

Ethan Austin
Director of Marketing
(207) 237-6899 phone
(207) 237-3768 fax
eaustin@sugarloaf.com

Press Releases

Sugarloaf to host record field for 33rd annual Sugarloaf Marathon & 15K

Sugarloaf to host record field for 33rd annual Sugarloaf Marathon & 15K

Following last year's record setting event, the 33rd annual Sugarloaf Marathon and 15K will see the largest field of runners in the races' history take to the starting lines on Sunday, May 17, 2015. This year's 1527 registrants surpass the previous record of 1474, set in 2014.

An Update on the Timberline Lift

An Update on the Timberline Lift

Following the initial findings in the investigation of the King Pine lift accident, Sugarloaf's lift maintenance team conducted a thorough inspection of the gear box on the Timberline lift this week. The inspection had been scheduled for this summer, but given the similarity of the lift to King Pine, the lift maintenance staff elected to perform the inspection immediately.

Chodounsky skis into third National Slalom Title at Sugarloaf

Chodounsky skis into third National Slalom Title at Sugarloaf

A week’s worth of world-class racing concluded at Sugarloaf today as David Chodounsky of Crested Butte, CO claimed his third national slalom title in the final event of the 2015 Nature Valley U.S. Alpine Championships—Chodounsky placed fifth in the giant slalom earlier in the week.

UPDATE 3: Sugarloaf King Pine lift incident

UPDATE 3: Sugarloaf King Pine lift incident

An inspector from the State of Maine Board of Elevator and Tramway Safety is on site at Sugarloaf this afternoon to work with the resort in investigating the causes of today's incident on the King Pine lift.

MEDIA ALERT: Evacuation of King Pine lift complete

MEDIA ALERT: Evacuation of King Pine lift complete

At this time, all guests have been successfully evacuated from the King Pine lift at Sugarloaf following an incident earlier this morning. Roughly 230 guests were evacuated from the lift by Sugarloaf's Ski Patrol.

Wiley Maple and Julia Ford take national titles in downhill at Sugarloaf

Wiley Maple and Julia Ford take national titles in downhill at Sugarloaf

With light snow falling steadily throughout the day and clouds hampering visibility, Wiley Maple of Aspen, CO took the home the title of U.S. National Champion in the men’s downhill at Sugarloaf today, while Julia Ford of Holderness, NH took home the women’s national title.

2015-16 New England Pass On Sale Today

2015-16 New England Pass On Sale Today

The New England Pass, providing access to Loon Mountain in New Hampshire plus Sunday River and Sugarloaf in Maine, goes on sale today, March 10, at the same price as the 2014/15 spring sale rates. All three ski resorts are also included in the M.A.X. Pass, launched today through a partnership between Intrawest, Powdr, and Boyne Resorts providing access to 22 premier mountains across North America.

Stick Figure to headline 27th annual Bud Light Reggae Festival

Stick Figure to headline 27th annual Bud Light Reggae Festival

Following a record-setting weekend in 2014, the largest spring skiing festival in the East, Sugarloaf’s Bud Light Reggae Festival, is set to return April 10-12, 2015. A New England native group, Stick Figure, will headline the three-day festival, the resort announced today.

Sugarloaf’s Popular “Spring Pack” returns in 2015

Sugarloaf’s Popular “Spring Pack” returns in 2015

With more than 10 feet of natural snowfall this season, Sugarloaf is gearing up for a long season of spring skiing. The resort announced today the return of its popular spring skiing promotion—Spring Packs.

Mountainside Real Estate boasts 17% sales growth in 2014

Mountainside Real Estate boasts 17% sales growth in 2014

As Maine’s real estate market continues to improve on the back of a rebounding economy, Mountainside Real Estate, the official real estate agency of Sugarloaf, saw sales growth of 17% in 2014, with interest continuing to surge in 2015, the resort announced today.

Sugarloaf to host first ever Fat Tire Festival

Sugarloaf to host first ever Fat Tire Festival

With the ever-growing popularity of mountain biking in the Carrabassett Valley area, Sugarloaf will host the first ever Sugarloaf Fat Tire Festival, April 3-5, 2015, the resort announced today. The festival will be organized in collaboration with the Carrabassett Region New England Mountain Bike Association (CRNEMBA) and Maine Huts & Trails.

Pats fans show pride at Sugarloaf

Pats fans show pride at Sugarloaf

Sugarloaf General Manager John Diller led the charge as more than 100 skiers and snowboarders clad in Patriots gear took a celebratory “Go Pats” run at Sugarloaf on Sunday.

Sugarloaf Perfect Turn to offer Alpine Touring Clinics

Sugarloaf Perfect Turn to offer Alpine Touring Clinics

For years, it has been easy to find some of the best downhill skiing and riding in the east at Sugarloaf, and with the opening of Bracket Basin and expansion onto Burnt Mountain, the resort now boasts some of the best uphill skiing terrain right at the tip of your skis.

Sugarloaf Charity Summit tops $2 million raised for cancer research

Sugarloaf Charity Summit tops $2 million raised for cancer research

The Sugarloaf Charity Summit, Sugarloaf’s signature charitable event, raised a record-setting $203,500 this year, bringing the event’s 12-year total to more than $2 million, the resort announced today. All of the money raised goes to help support cancer research and treatment in the state of Maine.

Sugarloaf announces new President and General Manager

Sugarloaf announces new President and General Manager

Sugarloaf announced the appointment today of Karl Strand as the resort’s President and General Manager. He will succeed the resort’s current leader, John Diller, who will retire in April 2015. Strand will oversee all winter and summer operations of Sugarloaf--the largest ski resort east of the Rockies and the home of Maine’s #1 golf course.

Sugarloaf to open for 2014/15 Season Nov. 9

Sugarloaf to open for 2014/15 Season Nov. 9

Thanks to favorable temperatures, 6 inches of new snow, and an upgraded fleet of energy-efficient snowmaking equipment, Sugarloaf announced today that it will kick off its 64th winter season on Sunday, November 9 at 8:30am.

Snowmaking begins at Sugarloaf

Snowmaking begins at Sugarloaf

With temperatures dropping into the twenties last night, Sugarloaf began snowmaking operations in preparation for the 2014-15 ski season.

Paco DeFrancis wins Sugarloaf Uphill Climb

Paco DeFrancis wins Sugarloaf Uphill Climb

Colby College’s twenty-one-year-old Paco Defrancis took home first place in the annual Sugarloaf Uphill Climb on Sunday, completing the grueling course in a time of 28 minutes and 50 seconds. Defrancis beat a field of nearly 200 runners in a race that takes racers up more than 2,500 vertical feet over a 3 mile course that leads to Sugarloaf’s 4,237 foot summit.

Sugarloaf receives first snow of the season

Sugarloaf receives first snow of the season

With bright leaves still covering most trees, Sugarloaf received its first snowfall of the 2014/15 season last night, dusting the summit of the mountain. Temperatures dropped into the mid to upper twenties overnight, allowing the snow to fall at higher elevations.

Sugarloaf to host Maine Outdoor Film Festival premier during Homecoming Weekend

Sugarloaf to host Maine Outdoor Film Festival premier during Homecoming Weekend

he Maine Outdoor Film Festival returns to Sugarloaf, on Saturday October 11, to showcase featured films from this summer's tour during the resort's Homecoming Weekend, October 10-12, 2014. The annual weekend-long celebration features non-stop daily events and activities including off-road Segway tours, ziplines, scenic lift rides, open houses, art shows, the annual Uphill Climb, and the popular Carrabassett Valley Academy Used Ski Sale.

Savoy and Dopapod to headline College Snowfest Week at Sugarloaf

Savoy and Dopapod to headline College Snowfest Week at Sugarloaf

In what promises to be one of the wildest weeks of musical performances anywhere in Maine this winter, Sugarloaf is set to host SAVOY, Dopapod, Spose, DJ Nugget, Waylon Speed, and more, plus Maine’s largest beirut tournament during the resort’s annual Bud Light College Snowfest Week, January 4-8, 2015.

Sugarloaf makes first snow of the year on Sept 19

Sugarloaf makes first snow of the year on Sept 19

With temperatures dipping down to 18 degrees last night, Sugarloaf took the opportunity to conduct an early season test of its snowmaking system, lighting up 15 snowguns on Tote Road from 1:00-6:00 a.m.

Maine’s oldest Marathon returns for 33rd run

Maine’s oldest Marathon returns for 33rd run

Following a record breaking year for participation and charitable donations this past May, Maine’s oldest continuously run marathon, the Sugarloaf Marathon and 15K is set to return for the 33rd year, May 17, 2015 and registration is now open, the resort announced today.

Patel and McDaugald claim titles in AJGA Coca Cola Junior Championship

Patel and McDaugald claim titles in AJGA Coca Cola Junior Championship

Rij Patel of Hunt Valley MD fired a blistering 68 in the final round of today’s Association (AJGA) Coca-Cola Junior Championship to erase a 7-stroke deficit and finish the tournament one stroke ahead of Sam Wu, John Catanzaro, and Nelson Pang who ended the day in a three-way tie for second place.

Sugarloaf announces summer projects and investments

Sugarloaf announces summer projects and investments

Sugarloaf announced a number of summer projects today, which include upgrades to its snowmaking system, a new state-of-the-art ski tuning machine, continued terrain expansion, and numerous resort and village enhancements.

Sugarloaf debuts new Seth Wescott video series, Surgery to Sochi

Sugarloaf debuts new Seth Wescott video series, Surgery to Sochi

This winter, as Seth Wescott recovers from injury and embarks on his quest for a third gold, Sugarloaf will document the journey in “Surgery to Sochi,” a four-episode online video series that follows Wescott on his journey from injury back to the pinnacle of his sport.

Final round underway at AJGA Coca-Cola Junior Championship

Final round underway at AJGA Coca-Cola Junior Championship

The final round of the American Junior Golf Association (AJGA) Coca-Cola Championship is underway at the Sugarloaf Golf Club, with Drake Hull of Rutland, VT holding a one-stroke lead for the boys, and Jiayu Kong of Arcadia, CA leading the girls’ field by one.

Shawn Warren fires final-round 71 to win State of Maine Championship

Shawn Warren fires final-round 71 to win State of Maine Championship

For Shawn Warren of Nonesuch River Golf Club, the third time proved to be the charm at the State of Maine Championship. For the third time in the last four years, Warren held the lead going into the final round. Unlike previous years, however, he wasn’t about to let this one slip away.

Rudolph, Santos take home titles in 31st Sugarloaf Marathon & 15k

Rudolph, Santos take home titles in 31st Sugarloaf Marathon & 15k

With cool temps and patchy fog hugging the valley, 29-year-old Eric Rudolph of Ellsworth, ME won the 31st Annual Sugarloaf Marathon this morning in 2 hours, 38 minutes, and 25 seconds. Twenty-five year-old Nicole Santos of West Lebanon, NH took home the title in the women’s division, with a time of 2:55:41.

Photos: Sugarloaf wraps up Maine ski season

Photos: Sugarloaf wraps up Maine ski season

CARRABASSETT VALLEY, Maine (May 5, 2013) – One hundred eighty nine days after it began, Sugarloaf’s ski season finally came to an end today, with the final group of skiers and riders loading the chairlift at 3:50pm under sunny skies and with temperatures in the mid-70s.

Wescott tops in qualifying round of Sugarloaf Banked Slalom

Wescott tops in qualifying round of Sugarloaf Banked Slalom

Two-time Olympic gold medal winning snowboarder Seth Wescott posted the fastest time of the day during today’s qualifying round of the third annual Sugarloaf Banked Slalom, finishing the course in 1:19.11, more than four seconds ahead of the second place qualifier.