Life is Good Sugarloaf
Good Vibes Have Arrived
One Van. Two Brothers. Three Simple Words: LIFE IS GOOD
In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt-and discovered how those three simple words could help people to focus on the good. They've been on a mission to spread the power of optimism far and wide ever since.
Ski the Good
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Open Daily -
Your Purchase Supports the Life is Good Kids Foundation -
Located in Village South
And shop it, too! Come visit Life is Good Sugarloaf in Village South. Conveniently located next to The Bag & Kettle, so swing by after an après-ski beverage and experience a total immersion into the Life is Good brand.
In this optimist-run shop, you'll find a comprehensive assortment of Life is Good products, like tees, hats, hoodies, mugs, and so much more. Whether you love winter sports, hiking the trails, or just kicking back and enjoying the little things in life, they're sure to have something positively perfect for you.
Summer Hours
| Day | Hours |
| Monday - Sunday | 10am-4pm |
Your Purchase Has a Purpose
Life is Good donates 10% of annual net profits to the Life is Good Kids Foundation, which, using a trauma-informed, optimism-infused approach, helps childcare professionals like teachers and nurses create life-changing relationships and optimal environments where our most vulnerable kids can heal, learn, and grow. Every time you make a purchase, you're helping kids heal.