For years, Anheuser-Busch has partnered with some of the nation's best ski resorts - including Sugarloaf.
Alignment with these properties provides opportunities for A-B to connect with our core consumers. These
relationships allow us to create or sponsor key resort events and use our assets on the mountain for consumer
promotions. Most importantly, we ensure our investment in the mountain is backed by the availabilty of our
broad beer brand portfolio - both at the resort and in the area. This allows A-B to reach a variety of adult
beer drinkers; loyal consumers of A-B brands, and those who are interested in various styles of beer and new