Press Releases


August 13, 2013
Sugarloaf to offer free children’s lift tickets with ski and stay packages this winter

July 31, 2013
Final round underway at AJGA Coca-Cola Junior Championship

July 31, 2013
Porcelli takes boys' title, Kong is girls' champion at AJGA Junior Championship

July 23, 2013
Sugarloaf set to host AJGA Coca-Cola Junior Championship, July 28-31

July 17, 2013
Shawn Warren fires final-round 71 to win State of Maine Championship

July 16, 2013
Warren takes one stroke lead at State of Maine Championship after first-round 69

July 15, 2013
Maine's top golfers gather at Sugarloaf for State of Maine Championships

June 26, 2013
Sugarloaf launches Maine’s first off-road Segway tours with opening of new “Outpost”

June 12, 2013
Untamed New England Returns to Sugarloaf for 2013 Adventure Race

May 30, 2013
Following record-breaking winter, Sugarloaf announces $2.9 million in offseason improvements

May 19, 2013
Rudolph, Santos take home titles in 31st Sugarloaf Marathon & 15k

May 16, 2013
More than 1000 runners set to compete in 31st Annual Sugarloaf Marathon and 15k this weekend

May 5, 2013
Photos: Sugarloaf wraps up Maine ski season

May 4, 2013
Sugarloaf to conclude Maine ski season on Sunday, May 5

April 20, 2013
Sugarloaf hosts first ever East Coast Pond Skimming Championship

April 1, 2013
More snow at Sugarloaf today; 100 percent of terrain open including Backside Snowfields

March 27, 2013
Sugarloaf to give away Reggae Fest getaway with #RoadtoReggae promotion

March 24, 2013
Wescott, Stewart take home titles at 3rd Annual Sugarloaf Banked Slalom

March 23, 2013
Wescott tops in qualifying round of Sugarloaf Banked Slalom

March 15, 2013
Sugarloaf, Sunday River, and Loon Mountain commit to spring skiing with continued snowmaking in March

March 12, 2013
Ski free this spring at Sugarloaf, Sunday River, and Loon with purchase of a 13/14 season pass

March 5, 2013
Media Alert: Missing skier found alive

March 5, 2013
Missing skier found alive; press conference video; photos of search parties

March 4, 2013
Media Alert: Search underway for missing skier at Sugarloaf

March 4, 2013
Media Alert: Press conference at 2:30pm regarding Sugarloaf search and rescue

March 4, 2013
Media Alert: Press conference video; next update scheduled for 10:30am tomorrow

February 27, 2013
Third Annual Sugarloaf Banked Slalom set for March 23-24; Winners to receive automatic entry to Mt. Baker LBS

February 13, 2013
John Brown’s Body will headline 25th Annual Bud Light Reggae Fest

January 16, 2013
Sugarloaf Golf Club named Maine's best by Golf Digest

December 13, 2012
Bob's Clam Hut, Mountain Waffles open up shop at Sugarloaf

December 10, 2012
Mainers enjoy discounted skiing and riding at “Maine Ski Day,” presented by The Bank of Maine

November 9, 2012
Sugarloaf opens for skiing and riding

November 7, 2012
Sugarloaf to open on Friday, November 9

November 5, 2012
Snowmaking begins at Sugarloaf

November 1, 2012
Sugarloaf to host AlpineZone Summit 4.0

October 17, 2012
New restaurant, “45 North,” to open in Sugarloaf Mountain Hotel this winter

October 9, 2012
Jake Barton wins Sugarloaf Uphill Climb

July 25, 2012
Hickson wins State of Maine Championship in one hole playoff with defending champ Seavey 

June 19, 2012
Sugarloaf Golf Club breaks ground on $1.7 million irrigation system

May 24, 2012
Sugarloaf Golf Club to open for 2012 season tomorrow

May 22, 2012
Sugarloaf awarded $300,000 Efficiency Maine grant; will invest $1 million in low-energy snow guns

May 20, 2012
Evan Graves and Meredith Freimer take home titles at 30th Sugarloaf Marathon

May 10, 2012
Sugarloaf awarded “Best Overall Marketing Campaign” by National Ski Areas Association

May 8, 2012
Sugarloaf Marathon & 15k sets record for third consecutive year with 1,328 registered runner

April 30, 2012
Seven-time Maine Amateur Champion Abby Spector joins the Sugarloaf Golf Club as Head Golf Professional

April 9, 2012
Tom Hanson, who skied over 4 million vertical feet for charity, earns “Ironman Award”

March 29, 2012
Ski free this spring at Sugarloaf, Sunday River, and Loon with purchase of a season pass

March 26, 2012
Sugarloaf, Sunday River, and Loon Mountain Commit to Making More Snow

March 11, 2012
Flynn, Stewart take home titles at 2nd Annual Sugarloaf Banked Slalom

March 10, 2012
Sugarloaf Banked Slalom Day One Results

March 5, 2012
New England Pass Prices Announced for 2012/2013 Season

February 8, 2012
Sugarloaf to host second annual Sugarloaf Banked Slalom, March 10-11

February 3, 2012
Deer Tick to bring unique sound to Sugarloaf on Feb 11

February 3, 2012
Performance group Galumpha to headline vacation week entertainment at Sugarloaf

January 19, 2012
Sugarloaf ends 2011 with $10.4 million in real estate sales

December 17, 2011
Sugarloaf opens new Skyline chairlift

December 12, 2011
Sugarloaf to open new Skyline Quad on Saturday, Dec. 17

November 28, 2011
Sugarloaf unveils "Sugarloaf Replay" mobile app

November 22, 2011
Sugarloaf opens for skiing and riding

November 21, 2011
Sugarloaf to kick off season at noon tomorrow

November 11, 2011
Snowmaking begins at Sugarloaf

November 9, 2011
Sugarloaf and Sunday River team with The Bank of Maine to offer “Maine Ski Day” on Dec. 11, 2011

October 7, 2011
Donavon Frankenreiter to perform at Sugarloaf on March 17

October 3, 2011
Sugarloaf to host Maine premier of Meathead Films' "Prime Cut" during Homecoming Weekend

September 7, 2011
Temporary bridges now open on Highway 27; traffic patterns return to normal

September 1, 2011
Sugarloaf Mountain Travel and Resort Operations Update #4

August 31, 2011
Media Alert — Sugarloaf Mountain Travel & Resort Operations Update

August 30, 2011
Media Alert — Update on Highway 27 Detours & Resort Operations

August 29, 2011
Media Alert – Update on Hurricane Irene’s Effects on Sugarloaf Area

August 5, 2011
Central Maine Festivals to host Brews and Blues Festival at Sugarloaf on Sept 10

June 10, 2011
Statement regarding final Spillway report from Maine Tramway Board

May 26, 2011
Sugarloaf Golf Club to open on May 27

May 16, 2011
Patrick Moulton and Amanda Labelle take home titles at 29th Sugarloaf Marathon

May 8, 2011
Sugarloaf to conclude 2010-11 Maine ski season on Monday, May 9

April 28, 2011
Sugarloaf to host largest field ever at 29th Annual Sugarloaf Marathon and 15k

April 27, 2011
Sugarloaf to host second annual “Ski & Tee Weekend” May 14-15

April 21, 2011
Sugarloaf Golf Club recognized as Maine’s best by Golf Digest

March 19, 2011
Olympic Gold Medalist Ross Powers wins first ever Sugarloaf Banked Slalom

March 15, 2011

New England Pass on sale now for 2011/2012


March 14, 2011
Sugarloaf set to host 23rd Annual Bud Light Reggae Festival, April 14-17

March 2, 2011
Sugarloaf and Seth Wescott to host first-ever Sugarloaf Banked Slalom on March 19

February 23, 2011
Sugarloaf announces installation of new chairlift, part of $4.3 million in offseason upgrades

February 21, 2011
Sugarloaf reopens Spillway East chairlift

February 18, 2011
Spillway East chairlift undergoes dynamic load test

February 17, 2011
Maine Ski Heritage Classic scheduled for Saturday, Feb 19

January 19, 2011
Sugarloaf opens first phase of Brackett Basin

December 29, 2010
UPDATE 3: Sugarloaf Mountain Spillway East Incident Update - 4:00pm

December 28, 2010
UPDATE 2: Sugarloaf Mountain Spillway East Incident Update – 5:00 p.m.

December 28, 2010
UPDATE: Media alert regarding today's lift incident

December 28, 2010
MEDIA ALERT: Lift Incident at Sugarloaf

December 7, 2010
Sugarloaf receives 12 inches of new snow

November 21, 2010
Sugarloaf opens for skiing and riding

November 20, 2010
Sugarloaf to kick off 60th season on Sunday, Nov 21

November 3, 2010
Sugarloaf to host mock emergency drill on November 7

October 26, 2010
Maine ski resorts to expand Maine Learn to Ski and Ride Card program for 2010-2011

October 26, 2010
 Sugarloaf to host Alpinezone Summit 2.0

October 10, 2010
Judson Cake wins second consecutive Uphill Climb

September 30, 2010
Sugarloafers to gather for annual Homecoming Weekend

September 29, 2010
Sugarloaf to host Maine premier of Jeremy Jones’ Deeper

September 27, 2010
Fly Fishing Film Tour to kick off Homecoming Weekend at Sugarloaf

August 31, 2010
Sugarloaf announces terrain expansion to Burnt Mountain and 10-year development plan

August 24, 2010
Sugarloaf to premier new movie “Sugarloaf - Big Mountain. Big Love.”

July 21, 2010
Jeff Seavey wins State of Maine Championship in two-hole playoff

July 20, 2010
Shawn Warren leads State of Maine Championships after first round 68

July 19, 2010
Sugarloaf Guide Bonnie Holding named 2010 LL Bean Outdoor Hero

July 16, 2010

Harley owners head to Sugarloaf for 2010 Maine State H.O.G. Rally


June 9, 2010
Sugarloaf to offer zipline and scenic lift rides this summer

May 26, 2010
Sugarloaf Golf Club to open on May 28

May 19, 2010
Sugarloaf Employees Distribute $14350 to Local Community

May 16, 2010
Gabriel Helmlinger and Amanda Labelle repeat as champions at 28th Sugarloaf Marathon

May 13, 2010
MEDIA ADVISORY: Sugarloaf Marathon & 15k results and photos available for download, May 16, 2010

May 10, 2010
Sugarloaf and Transcanada present 28th Annual Sugarloaf Marathon and 15k

May 1, 2010
Sugarloaf celebrates end of eastern ski season with “Ski & Tee Weekend”

April 26, 2010
Sugarloaf to offer “Ski & Tee Weekend” May 1-2

April 1, 2010

Sugarloaf Golf Club and Belgrade Lakes Golf Course announce Maine Icons Card


March 15, 2010

Sugarloaf to open Sugar Shack this weekend


March 12, 2010

New England Pass On Sale Now for the 2010/2011 Season


March 11, 2010
Sugarloaf announces lineup for 22nd Annual Bud Light Reggae Festival

March 8, 2010
Sugarloaf hosts USSA Junior 2 Olympics, presented by TD Bank

March 2, 2010
Sugarloaf to welcome home two-time Olympic Champion Seth Wescott

February 3, 2010
Rick Charette to perform at Sugarloaf February 13

February 1, 2010
Rusted Root comes to Sugarloaf this Saturday

January 26, 2010
Five Sugarloafers tapped for ESPN X-Games this week

January 22, 2010
Boyne Resorts Presents $30,528 to Red Cross

January 22, 2010

Sugarloaf opens Backside snowfields


January 19, 2010
Sugarloaf posts strong numbers for MLK Jr Weekend Weekend

January 16, 2010
Sugarloaf and Sunday River announce second annual Downtown Showdown

December 21, 2009
Top notch kids entertainment on tap for Vacation Week at Sugarloaf

December 17, 2009
Sugarloaf tops $10 million in real estate sales

December 17, 2009
Lineup set for Bud Light Concert Series at Sugarloaf

November 28, 2009
Sugarloaf to open tomorrow morning

November 5, 2009
Snowmaking begins at Sugarloaf

November 3, 2009
Improvements underway at Sugarloaf Golf Club

November 2, 2009
New and improved Frequent Skier Card on sale now

October 11, 2009
Judson Cake wins 2009 Sugarloaf Uphill Climb

October 2, 2009
Sugarloaf to host first ever AlpineZone Summit

October 1, 2009
Ski Museum of Maine moves to Kingfield

September 29, 2009
Sugarloafers to gather for annual Homecoming Weekend

September 23, 2009
Sugarloaf and Sunday River partner with local day resorts to create new skiers and riders

August 19, 2009
Mike Worroll wins State of Maine Championship

August 18, 2009
Mark Plummer and Jeff Seavey tied for lead at State of Maine Championship after day one at Sugarloaf

August 17, 2009
Media Advisory: State of Maine Championship results, footage, and photos available for download, 8/18 &19

August 14, 2009
Auburn’s Tim Millett wins Alden MacDonald Junior Golf Invitational at Sugarloaf

August 5, 2009

Sugarloaf launches “Low Price Guarantee,” rewards guests for booking early


July 31, 2009
Golfers contribute more than 1,000 cans of food during Sugarloaf’s Tin Mountain Round Up

July 31, 2009

Sugarloaf Marathon contributes more than $10,000 to Sugarloaf Region Charitable Trust


July 16, 2009
New snowmaking, improved wind resistance, and resort upgrades on tap for 09/10 season at Sugarloaf

June 9, 2009
Sugarloaf announces Brad Larsen as new Director of Sales and Marketing

June 5, 2009
Sugarloaf Golf Club slated for June 18 opening

May 17, 2009
Gabriel Helmlinger wins 27th Sugarloaf Marathon, Amanda Labelle tops for women

May 14, 2009
MEDIA ADVISORY: Sugarloaf Marathon results, footage, and photos available for download, May 17, 2009

May 5, 2009
TransCanada teams with Sugarloaf to present 27th Annual Sugarloaf Marathon and 15k

May 1, 2009
Sugarloaf teams up with Mount Desert Island in first ever Summit to Sea Marathon Series

April 24, 2009
Deadline for best prices on 09/10 New England Passes is April 30

April 16, 2009
Guests vote to decide spring lift operations at Sugarloaf

April 15, 2009
Sunshine and classic spring conditions on tap for 21st Annual Bud Light Reggae Festival

March 30, 2009
Sugarloaf announces lineup for 21st Annual Bud Light Reggae Festival

March 27, 2009
The “King of Spring” offers spring savings for skiers

March 10, 2009
Hagerty wins Rev Tour slopestyle event

March 9, 2009
Troy wins men’s halfpipe at Sugarloaf

March 5, 2009
Seth Wescott designs SBX course for Revolution Tour

March 3, 2009
Local athletes prepare for Revolution Tour at Sugarloaf

February 25, 2009
Sugarloaf opens Backside Snowfields

February 19, 2009
Sugarloaf prepares for Revolution Tour, March 9-11

February 5, 2009
Main Event comes to Sugarloaf

February 4, 2009
Sugarloaf offers fun filled and romantic Valentine’s Day Weekend

February 2, 2009
Presidents’ Week packed with family fun at Sugarloaf

January 29, 2009
Sugarloaf tops 50 inches of snow in January; 127 so far this season

January 26, 2009
The Derek Trucks Band, Soulive, and Lettuce all to appear at Sugarloaf in February

January 1, 2009
Olympic Gold Medalist Seth Wescott to open new snowboardcross course at Sugarloaf