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Sugarloaf 2020: The Vision Continues

Terrain expansion makes Sugarloaf largest ski area in the east; new lifts to upgrade infrastructure, improve skier experience

 

CARRABASSETT VALLEY, Maine – On a hot afternoon in August of 2010, a longtime dream for many Sugarloafers became a reality when officials at Sugarloaf announced a massive terrain expansion onto Burnt Mountain, the resort’s neighboring peak. Locals and longtime Sugarloafers rejoiced as the resort unveiled a comprehensive, ten-year vision for development at the resort, called Sugarloaf 2020.

 

The terrain expansion to Burnt Mountain is the centerpiece of the Sugarloaf 2020 plan, and will create 655 new acres when the entire project is complete, roughly doubling Sugarloaf’s skiable acreage and making it the largest ski area east of the Rocky Mountains.

 

The new terrain is gladed, “sidecountry” terrain, offering skiers and riders a one-of-a-kind backcountry style experience, with the security of patrolled, inbounds terrain. A glade refers to any wooded area where trees have been thinned, rather than cleared like a traditional trail. The expansion will be completed in three phases, the first of which was the 270 acre “Brackett Basin” area, which opened to the public in 2011. The second phase will encompass 135 acres, including the summit of Burnt Mountain, and will open a second above-treeline area to accompany Sugarloaf’s legendary SnowfieldsTM. The third and final phase will be 250 acres, and will open the north face of Burnt Mountain. When the expansion is complete, skiers will enjoy a vast, 655 acre glade and an experience unlike anything else in the East.

 

“This is really a revolutionary type of ski area expansion, and uniquely Sugarloaf,” Sugarloaf General Manager John Diller said. “No grooming, no snowmaking, no real estate – just pure skiing, which is what we think the core Sugarloaf skiers and riders are ultimately looking for.”

 

Although the Burnt Mountain expansion is the centerpiece of the Sugarloaf 2020 plan, the vision outlines future plans for capital improvements at the resort, including the new Skyline Quad and addition lift upgrades, substantial improvements to the resort’s snowmaking system, and base lodge and facility improvements.

 

“Since we joined the Sugarloaf family in 2007 we’ve spent lots of time getting to know the place, and what makes Sugarloaf so unique in this industry,” Kircher said. “Now that we feel we have a good grasp on what that is, we think we have a very solid vision for the future. Every resort is unique and what works for one doesn’t necessarily work for another. In the Sugarloaf 2020 plan we’re confident that we have a good vision, uniquely tailored to fit the true DNA of Sugarloaf.”

 

“There’s no question that this is a game changer,” said Brad Larsen, Vice President of Sales and Marketing for Sugarloaf. “With this new terrain Sugarloaf becomes the largest ski area in the East, with some of the most unique terrain and an unrivaled overall experience. It instantly puts us on every skier’s ‘must-do’ list.”

 

For more information on Sugarloaf’s terrain expansion and the Sugarloaf 2020 vision, please visit www.sugarloaf2020.com.